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COMPEL Glossary / incremental-value

Incremental value

Delivered outcome minus counterfactual outcome — the only value quantity that survives CFO and audit-committee scrutiny.

What this means in practice

Calculated at the feature level and aggregated to the portfolio; incremental value reporting is what distinguishes a credible AI business case from a correlational narrative.

Synonyms

attributable value , AI-attributable value

See also

  • Counterfactual outcome — The outcome that would have occurred without the AI intervention — the benchmark against which incremental AI value is measured.
  • Realized value — The outcome the organisation actually captures from an AI feature, after accounting for adoption, override, and drift effects — distinct from shipped value, which is the theoretical capacity.
  • Attribution model — A rule set for assigning credit to an AI feature when outcomes involve many touchpoints — e.g., first-touch, last-touch, linear, time-decay, or data-driven multi-touch.
  • Value realization report (VRR) — A stakeholder-facing artefact pairing KPI tree, counterfactual narrative, and risk-adjusted financial summary.