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COMPEL Glossary / communication-strategy

Communication strategy

A multi-channel, multi-audience plan for transformation messaging with two-way feedback loops — distinct from one-way announcements because it explicitly accepts and responds to worker concerns.

What this means in practice

In AI transformation, communication strategy addresses AI-specific concerns (job impact, data use, fairness) alongside the standard what/why/when messaging.

Synonyms

AI change communication plan , transformation communication

See also

  • AI change management — The discipline of preparing, supporting, and reinforcing people through AI transformation — distinct from project management (which manages tasks) and from the broader organizational change-management tradition (which is not AI-specific).
  • Kotter 8 Steps — John Kotter's organizational-level change method with eight sequenced steps: create urgency, build a guiding coalition, form strategic vision, enlist volunteer army, enable action by removing barriers, generate short-term wins, sustain acceleration, institute change.
  • AI-specific resistance — Resistance patterns distinct to AI transformation — fear of role replacement, distrust of algorithmic opacity, prior adverse experience with automation, and legitimate ethical concern about bias or surveillance.
  • Training and enablement plan — A designed learning program combining formal training (10%), social learning from peers and mentors (20%), and experiential on-the-job development (70%) — the McCall 70-20-10 ratio applied to AI literacy and capability-building.

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