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COMPEL Glossary / adkar

ADKAR

Prosci's five-stage individual change model — Awareness, Desire, Knowledge, Ability, Reinforcement — that describes the sequence through which a single person adopts a change.

What this means in practice

Foundational model for AI change management because AI-transformation failures frequently trace to skipping a specific ADKAR stage (e.g., moving to Knowledge before Desire is built).

Synonyms

ADKAR model , Prosci ADKAR

See also

  • Kotter 8 Steps — John Kotter's organizational-level change method with eight sequenced steps: create urgency, build a guiding coalition, form strategic vision, enlist volunteer army, enable action by removing barriers, generate short-term wins, sustain acceleration, institute change.
  • Bridges Transition Model — William Bridges' three-phase psychological transition model — Ending (letting go of the old), Neutral Zone (disorientation and exploration), New Beginning (adoption of the new).
  • Reinforcement mechanism — A structured means by which behavior change persists after the formal transformation phase — incentives aligned to new behavior, visible leadership modeling, communities of practice, and continuous feedback loops.
  • AI change management — The discipline of preparing, supporting, and reinforcing people through AI transformation — distinct from project management (which manages tasks) and from the broader organizational change-management tradition (which is not AI-specific).

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